Orien Tea Branding
A University brief set where I was required to create a new brand and brand identity for a Tea Shop. I decided to create a brand that is aimed at students and young professionals, especially international students as this was a gap in the market. I wanted the brand to be seen as a vibrant, creative and socially appealing to students. I opted for a clean, minimalist approach.
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- Packaging sides shaped like the tea leaf used in the logo. Giving a creative twist and adding brand identity to the packaging.
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- Product/ Price tags that are shaped like tea bags. Tea cup shaped barcode.
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- Carrier working with the take away cup, that adds to the clean, minimalist and creative style of the brand. Creates the Petrona Towers when used together.
